Ekta has more than five years of experience in B2B marketing across the fintech, SaaS, and technology sectors. At Datacultr, she creates strategic, engaging content that helps businesses connect with their clients and stand out in a competitive field. She has developed diverse content formats, including blog posts, whitepapers, case studies, website copy, and other marketing collateral, to inform and inspire decision-makers. Outside of work, she enjoys content snacking and trekking.