Kenya, is the leader in mobile technology and digital innovation across Africa, boasting around 35.2 million smartphones in the country in June 2024, a 14 percent increment from the 30.7 million recorded in June 2023. Despite these impressive numbers, the affordability of smartphones remains a constant barrier to enhancing digital literacy in the country. Datacultr, a pioneering platform in smartphone financing, is transforming this landscape by making smartphone ownership accessible to all, enabling digital literacy and economic empowerment.
Crucial Role of Datacultr’s Device Financing App in Bridging Kenya’s Digital Divide
Datacultr’s innovative platform for mobile financing helps lenders to offer secure financing options for smartphones. Thus, it addresses the high upfront costs of smartphones, which prevent millions of Kenyans from owning these essential devices. Financial institutions can offer ‘lipa mdogo mdogo’ solutions literally translating to ‘Pay small amounts every week/month’ by securing their finance using Datacultr’s Odyssey platform. This helps them mitigate their risk while expanding into this under-penetrated customer segment, and also creating affordability for low-income households.
With the aim of pushing a digital boost in Kenya, local telecom operators, tech companies, and financial institutions like Safaricom and Equitel, offer such affordability programs to low-mid income communities, ensuring that smartphones become tools of transformation—bridging the gap between urban and rural communities and fostering equal opportunities in education and employment.
Driving Digital Literacy Through Smartphone Financing
Affordable access to smartphones, facilitated by Datacultr, empowers Kenyans to develop critical digital skills:
E-Learning and Educational Growth:
Datacultr’s clients, that include financial institutions and telecom operators, enable students to own smartphones, helping them access e-learning platforms and enhance their academic performance. Research reveals that mobile devices significantly promote learning, with 72% of teachers in Kenya acknowledging their impact in classrooms.
Skill Development for Economic Participation:
By providing affordable smartphones, Datacultr’s clients unlock opportunities for individuals to engage with free online courses, advancing their skills and improving their employability in the digital economy.
Overcoming Barriers to Affordable Smartphone Ownership
Datacultr addresses key challenges in the Kenyan market, including:
High Device Costs:
Even a basic smartphone priced at KSh 6,000 remains unaffordable for many. Datacultr’s digital risk management and debt collections platform helps in securing installment-based finance programs offered by lenders, thus breaking down [NJ1] [R2] financial barriers for the New to Credit (NTC). This allows users from diverse economic backgrounds to own smartphones and gain access to the digital world.
Limited Internet Access:
With 59.2% of the population offline, Datacultr complements digital literacy programs by making smartphones affordable, a necessary first step toward increasing internet adoption and digital skills.
Building a Collaborative Digital Future
Datacultr’s mission goes beyond just enabling affordable devices through its clients; it’s about transforming lives. By enabling financial institutions and telecom operators to cater to untapped markets, Datacultr offers a win-win solution—empowering individuals and driving economic growth while expanding business opportunities.
Empower your business and transform lives with Datacultr. Together, we can make digital literacy a reality for all Kenyans.
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