Designation : Digital Marketing Specialist

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JOB DESCRIPTION

  • Gurugram
  • Work From Office
  • Full time

Role – Individual Contributor
Qualification – B.Tech/ B.C.A/ M.Tech/ MBA
Salary Package – Negotiable based on skillset & experience
Notice Period – Can join at the earliest

Job Category : Digital Marketing Specialist

Expectation :

We are seeking a highly skilled and motivated Digital Marketing Specialist to join our
dynamic marketing team. The ideal candidate will have a passion for digital marketing, a
strong understanding of current digital marketing tools and strategies, and the ability to lead
integrated digital marketing campaigns from concept to execution

Key Responsibilities :

Expectation Digital Strategy Development –

  • Develop and implement comprehensive digital marketing strategies to enhance brand awareness and drive online traffic.
  • Conduct market research and competitor analysis to identify trends and opportunities in vertical that the company operates in.

SEO/SEM –

  • Optimize website content and landing pages for search engine marketing.
  • Perform ongoing keyword discovery, expansion, and optimization.

Campaign Management –

  • Plan and hands on execute all digital marketing campaigns, including SEO/SEM, email, social media, and display advertising campaigns.
  • Measure and report on the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).

Content Creation and Management –

  • Develop content calendars and ensure content is informative, engaging, and aligned with brand messaging.
  • Collaborate with internal teams and vendors to create landing pages and optimize user experience.

 Analytics and Reporting –

  • Use data to identify trends and insights, and adjust strategies accordingly.
  • Prepare weekly/monthly/quarterly reports on campaign performance and suggest improvements.

Collaboration and Coordination –

  • Work closely with the other teams to align digital strategies with overall marketing goals.

Key Requirement :

  • Proven working experience of minimum 4 years in digital marketing in a B2B startup.
  • Demonstrable experience in managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
  • Solid knowledge of website analytics tools (e.g., Google Analytics and Tag Manager and other relevant tools).
  • Working knowledge of HTML, CSS, and JavaScript development and constraints is a plus.

Perks & Benefits

  • Flexible Working Hours
  • Medical Benefits
  • Exciting work culture
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About Us

Datacultr is a global Digital Operating System for debt collections, it drives Collection Efficiencies, Reduces Delinquencies and Non-Performing Loans (NPLs). Datacultr is a Digital-Only provider of Consumer Engagement, Recovery and Collection Solutions, helping Consumer Lending, Retail, Telecom and Fintech Organizations since 2019. Our platform, makes the underserved and unbanked segments viable, for providers of Consumer Durable Loans, Buy Now Pay Later, Micro-Loans, Nano-Loans and other Unsecured Loans. ’ We are helping millions of new to credit consumers across emerging markets access formal credit and begin their journey towards financial health. We have clients across India, South Asia, South East Asia, Africa and LATAM. We are head-quartered in Dubai and we have offices in Gurugram, India and Singapore; with our Development Center based out of Gurugram, India.

Organization’s Growth Plan
Datacultr’s vision is to enable convenient financing opportunities for consumers, entrepreneurs and small merchants, helping them combat the Socio-economic problems this segment face due to restricted access to financing. We are on a mission to enable 30 million unbanked & under-served people, access financial services by 2025.

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