Expectation Digital Strategy Development –

• Develop and implement comprehensive digital marketing strategies to enhance brand awareness and drive online traffic.
• Conduct market research and competitor analysis to identify trends and opportunities in vertical that the company operates in.

SEO/SEM –

• Optimize website content and landing pages for search engine marketing.
• Perform ongoing keyword discovery, expansion, and optimization.

Campaign Management –

• Plan and hands on execute all digital marketing campaigns, including SEO/SEM, email, social media, and display advertising campaigns.
• Measure and report on the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).

Content Creation and Management –

• Develop content calendars and ensure content is informative, engaging, and aligned with brand messaging.
• Collaborate with internal teams and vendors to create landing pages and optimize user experience.

 Analytics and Reporting –

• Use data to identify trends and insights, and adjust strategies accordingly.
• Prepare weekly/monthly/quarterly reports on campaign performance and suggest improvements.

Collaboration and Coordination –

• Work closely with the other teams to align digital strategies with overall marketing goals.